PratilipiEnglish
Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain ...
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Chapters
1. 30 अक्टूबर 2023
CONTENTS
7 0 1 मिनट2. 30 अक्टूबर 2023
Foreword by Adi Godrej
4 0 2 मिनट3. 30 अक्टूबर 2023
Preface
3 0 3 मिनट4. 
1. The Rise and Rise of Public Relations
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2. Not Marketing’s Stepchild
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3. Digital PR: Earned Social Media
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4. The Dawn of Influencers
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5. ORM: Time to Tune In
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6. The Rise of Regional Influence
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7. Quirk and Creativity in PR
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8. Reimagining Internal Communications
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9. The Web of Responsible Communications
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10. Power of Emotions in PR
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11. Research And Data-Driven Narratives
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12. Commstech, AI and All That Jazz
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13. Every Company Is a Media Company
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14. Ten Commandments of Crisis Preparedness
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15. ROO: One Small Step For Measurement, One Giant Leap For PR
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16. Competencies That Matter
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17. CCO: A Catalyst for Organisational Engagement
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